Wee Generation is a unique collaborative partnership between Seventh Generation, Healthy Child Healthy World, and Rickshaw.

Seventh Generation offers products for babies that are safe for your children and the planet. From chlorine free diapers and wipes to specially formulated Baby Laundry Detergent, Seventh Generation provides you with baby products you can trust. For more information about our company, visit www.seventhgeneration.com.

Healthy Child Healthy World (formerly Children’s Health Environmental Coalition) has been the national leader in safeguarding the health of children and protecting them from harmful environmental exposures for over sixteen years. By educating parents and engaging communities, we encourage everyone to make simple, smart choices that allow our children and families to flourish. To learn more about our work visit www.healthychild.org.

At the center of our adventure together, is the Wee Generation Baby Bag, the world's first baby bag seeking sustainable Cradle-to-Cradle Certification.

We asked parents, grandparents and care-givers to tell us what features and materials they always wished their own baby bags had. Then we turned these ideas over to our favorite eco-designers, Rickshaw Bagworks, William McDonough and our friends at IDEO, so they could transform them into the Earth’s best baby bag. Using ideas shared on this site they came up with a bag we can’t wait to set free in the world!

Rickshaw Bagworks, Inc. is a San Francisco-based company specializing in the design and manufacturing of messenger bags, computer carrying cases, bicycle packs, and a variety of everyday bags and accessories designed for commuting and urban living. The word "rickshaw" is derived from the Japanese characters "jin-riki-sha", meaning "human-powered-vehicle", and refers to the hand-drawn and pedal-powered vehicles used throughout Asia to transport goods and people for nearly 150 years. Rickshaw products are available at select bicycle and outdoor specialty retailers. For more information about Rickshaw Bagworks, visit www.rickshawbags.com.

William McDonough is a world-renowned architect and designer and winner of three U.S. presidential awards for environmental design. Time magazine recognized him as a "Hero for the Planet" in 1999, stating that "his utopianism is grounded in a unified philosophy that — in demonstrable and practical ways — is changing the design of the world." For more on Mr. McDonough, please visit www.mcdonough.com.

IDEO is an innovation and design firm that has been independently ranked as one of the most innovative companies in the world. Known for the design of Apple’s first mouse and the first laptop computer, IDEO more recently created the Palm V handheld computer, the Mayo Clinic’s SPARC innovation center, Bank of America’s Keep the Change banking service, and the new Shimano Coasting bike strategy and experience. Today, IDEO is applying its human-centered approach to sustainable design projects in the areas of clean energy, health, and consumer experiences. Find out more about IDEO by visiting www.ideo.com.