Wee Generation


Buy the Bag

Join Seventh Generation Nation

Get coupons for all sorts of healthy baby care products.

Bag It: Some Diaper Bags Shown To Have Dangerous Lead Levels

Eco-Baby Shower Tips

Click here to view exclusive photos from Sheryl Crow's Eco-Baby Shower and learn how you can go green for your next baby celebration.

Click here to see InStyle.com's July 2007 coverage of Sheryl Crow's Eco-Baby Shower.

Let's Learn

Raising a healthy baby is simply a matter of knowing where potential hazards might be hiding in your home and learning how to replace them with non-toxic alternatives that keep everyone safe and happy.

The experts at Healthy Child Healthy World have transformed this important idea into 5 Easy Steps everyone should take to protect the children in their lives. You can read them below, put them into action and make it easier than ever to bring healthy living home to stay.


The Wee Generation team joined forces with country singer Sara Evans on July 19, 2007 to throw a down-home eco-baby shower for Sheryl Crow in Nashville. Sheryl is a passionate advocate for a green, sustainable future and, as a new mother, puts a lot of thought (and action!) into how our planet's health relates directly to our children's health. She is a fan of the work done by Healthy Child Healthy World and in this video encourages all of us to do our part by making responsible choices and following the 5 Easy Steps.

Step 1

Manage Pests Safely Pest control products like pesticides and flea collars contain some of the most toxic substances found in the average home. Learn what to look out for and what to use instead.

Step 2

Buy Non-Toxic Products Household cleaners, personal care products, and even home furnishings often expose us to unhealthy chemicals. Here's how to keep things clean and fresh without these worries.

Step 3

Clean Up Indoor Air Remarkably, the air inside the average home is 2-5 times more polluted than the air outside. These crucial ideas will make sure you and your baby breathe a whole lot easier.

Step 4

Eat Healthy, Shop Organically From pesticide residues to synthetic chemicals, conventional foods contain a host of unhealthy things we shouldn't eat. Learn what to eat instead and why organic food is best.

Step 5

Be Smart About Plastics All kinds of plastics are used in everything from food containers to toys. Find out which are safe, which aren't, and how to steer clear of any unhealthy chemicals they can expose us to.





Raise healthy, happy babies with help from Seventh Generation, Healthy Child Healthy World, and Rickshaw.

Green Nursery Tips Buy the Bag Let's Learn Who Wee Are Sweepstakes Winners