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"Best decision I ever made was get a diaper bag that my husband could look cool carrying. I found a grey on black messenger-style diaper bag that slung around one shoulder and I never had to carry it. If I had gone for the floral print, it would have been all on me."

"I bought the best diaper bag money could buy and I haven't regretted it for a minute. A well-designed bag is worth splurging for."

After many months of nesting, Wee Generation is pleased to announce the birth of its baby, the Wee Generation eco-diaper bag. This bag is in the process of Cradle-to-Cradle certification and is a true labor of love.

At first just a spark of an idea with Seventh Generation and Healthy Child Healthy World, it quickly grew into an intentional collaborative green machine with the help and brilliance of William McDonough, IDEO and Rickshaw Bagworks, all leaders in innovative design.

What also brought the bag to fruition was YOU. You are the one that will use it day in and day out and whose baby's mouth and hands will come into contact with the bag. It was only natural that you have a say in how it turned out.

Your feedback resulted in many of the bag's features such as its gender-neutral coloring, how it is easy to clean and how it is lightly colored on the inside so it isn't a black hole for smaller items.

Enjoy the Wee Generation eco-diaper bag. You are a true example that when it comes to the green choices you make, no one can do everything, but everyone can do something.

BAG FEATURES

• Designer upholstery fabric made out of 100% post consumer recycled plastic bottles (Cradle-To-Cradle Certified fabric by Designtex)
• Waterproof bottom
• Padded back panel
• Rear zipper compartment
• PVC-free waterproof liner
• Removable inserts include an insulated feeding tote, changing tote and changing pad
• Detachable insulated bottle holder and zip pouch
• External quick-access zip pocket with organizer pockets
• Deluxe adjustable comfort strap with quick release cam buckle
• Two exterior front zip pockets with key tether Stroller attachment straps
• Front flap secures with Velcro and magnetic closure as well as dual buckles
• Two front exterior zipper pockets with key tether
• Adjustable padded shoulder strap with quick release cam
• Soft, durable carrying handle

The first 500 bags will be fully loaded with all sorts of Seventh Generation and Healthy Child Healthy World goodies to get you even further down the road toward a living, healthy home.

Each bag will contain $100 worth of eco-friendly treats, including a copy of Naturally Clean, the Seventh Generation Guide to Safe and Healthy Non-Toxic Cleaning, a Wee Generation baby T, healthy household tips from Healthy Child Healthy World and coupons from Seventh Generation.