Wee Generation


Conceived by leading design & environment experts and parents, for parents, this eco-friendly diaper bag is available now! 100% of profits will be donated to Wee Generation non-profit partner, Healthy Child Healthy World.

Don’t miss this opportunity to sport a state-of-art, limited edition bag and feel good about supporting children’s environmental health awareness and programming.

Retail price: $200*

* Bags come loaded with $100 worth of eco-friendly treats including Seventh Generation baby product vouchers, a copy of the book Naturally Clean: The Seventh Generation Guide to Safe and Healthy Non-Toxic Cleaning, a Wee Generation baby T and healthy household tips from Healthy Child Healthy World. (A $300 value available while supplies last.)

Buy the bag

“I think it is awesome and I will definitely be using it!" – Jenna Elfman, actress

"I bought the best diaper bag money could buy and I haven't regretted it for a minute. A well-designed bag is worth splurging for."

"(The) best decision I ever made was (to) get a diaper bag that my husband could look cool carrying. I found a gray on black messenger-style diaper bag that slung around one shoulder and I never had to carry it. If I had gone for the floral print, it would have been all on me."

The Huffington Post via Eco Fabulous – Wee Likey This Bag (June 12, 2008)

Sprig - The Ultimate Safe, Stylish Diaper Bag (June 11, 2008)

Teensy Green - The Ultimate Green Diaper Bag is Here (June 17, 2008)
Busy Mommy - Wee Generation Launch and Giveaway (June 23, 2008)

Non Toxic Kids - Wee Generation releases new eco diaper bag (June 24, 2008)

Press Release: Collaboration Gives Birth to Innovative Eco-Diaper Bag; Seventh Generation, William McDonough, IDEO, Healthy Child Healthy World and Rickshaw Bagworks Team up for Wee Generation

Other tips and quips from Wee Generation:

Sheryl Crow on Motherhood. Sheryl Crow discusses raising her son in a healthy home in support of Healthy Child Healthy World's 5 Easy Steps

New! 10 Ways to Green Up your Home for your New Baby

Raise healthy, happy babies with help from Seventh Generation, Healthy Child Healthy World, and Rickshaw.

Green Nursery Tips Buy the Bag Let's Learn Who Wee Are Sweepstakes Winners